- Graphic design studio specialising in branding
- branding in all varying sizing brands
- strong interest in fashion but also specialising in design, lifestyle, wellness, hospitality and technology
- loves print finishes and little details and materials interests - playful approach to high quality end products
Espelma - natural candle brand - silicon bubble stickers - concept was inspired by wax spillage effect
Franklin Till - trends in colour and materials - unique business cards based on the material and colour rather than other design elements
How to make your work look good :
There is no point being a good graphic designer if you cannot sell your work, you have got to bring your clients along with you on your creative journey - you have got to visualise it and present your work with as much effort as the creation of the actual work
Document your work, think of it as part of the project and not the end point
Do it well and it will lead to the next project - logos are not forever, hence the importance in documentation
Old Spike Coffee - employ homeless people to work for them, help them build their cv and get them off the street. Product is premium.
Their first approach was that all coffee bags are in brown paper packaging, hand crafted look. So they felt they needed to take a new approach if the product is premium this needed to be evidenced in the packaging.
As documenting is one of the most important parts you must 'create a mood' - how you want it to feel, use the internet to gain the research. This is an essential part of the process in gaining a really well informed product.
The breeze block an its simplicity in the old spike allowed the outcome to be all about the product. Do not forget you can always re-document your old work.
Other Approaches -
Keep it simple - Haw-Lin Services
- clean black background
- all about the graphics
Suits the style of their work - very clinical and modern - showreel for itsnicethat amazing
Context and Pace - OK-RM
- versatile styles of photography, example - Real Review - beautiful scanning techniques - added context and texture to the shots
Advice
Arty shots even when there is not a great breadth of work there - allows it to look more together and as if there is more there. Try to work with photographers to gain these outcomes. Thinking within the realms of what you can actually achieve yourself.
Half a day spent on creating the 'mood' for the projects.
Always think about the context, when is the appropriate time to apply these techniques.
Rinse paper merchants for techniques and new materials, push uni resources.
Make more out of your projects!
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