"Creative Production : from freelance to start up"
- He studied physics with astronomy at Leicester. Made the transition to creativity as he didn't want to be defined by his degree
- got job as a conference producer - researching everything behind events and brands. Learning a lot of transferable skills - communication, research, networking, project management and business accumen
- v process driven, squeezing creativity out of him
For 1st 'creative' job it was more about active pitching - looking at what the brands want then pitching the idea
- big brands are not focussed on one person, big umbrella of people working towards an ideal. He wants his company to be bigger than just him at the moment. He wants to democratise production
- read Shoedoc book
- Pesa Production - his company set up. A content driven creative production company which specialises in premium events and creative content
Events, Film, Photography and Podcasts are the different types of creative production. Production is a service as-well as a product
{Look at Julie Verges}
Why you should all be producers?
- proactive about your idea and practical about the steps needed to bring reality
- identify and maximising opportunity
- being great problem solver
Relationship between design and production
- be a good listener and understand the producers vision
5 things you should know -
- value based networking
- identify your value
- customer and client experience
- ideas are useless w/out action
- find your actovates
Marketing managers - linked in are the people you want to be keeping in touch with
- research people before you message them - show them what you can offer / what your intentions
Remember =
- what is your USP
- whats your audience?
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