PROFESSIONALISM

Amateur 

Semi - professional

Professional = one’s main paid occupation

Creative for money 

‘Art’ for money used to be known as ‘commercial arts’ Our work is often used to sell, promote, explain, narrate and inform. 

Graphic Design was only named in 1922 - it is still growing 

We need clients to do what we do. Creativity is subjective and any work done is open to personal taste, colour preferences, committee thinking, trend, cultural and ethic acceptance, personality clashes.

To be professional we should be capable of handling most clients. 

What do you hope to achieve - work recognised? Fame? 

There are downsides :

• not being able to get work
• bad clients
• not getting paid for your work
• poor and negotiated outcomes
• clients who don’t listen

Mission statement / manifesto 

Write your own (500) words

This can be seen as what you would like to be seen as, as a creative practitioner. When you are happy with it post it to your blog to explain how you see this at this early stage.