Pitching / Networking

6C2 / 6D2

Communication is an essential part of your skill set, you need to be confident and clear when talking about your work. If you talk about it in a good way it can make your work seem better than it is.

The majority of good creatives / designers are good at communicating. To be a good communicator well you need to be good at pitching, networking and you need to consider the audience.

When pitching you must be clear and concise to keep the audience engaged in what you are pitching. You must put across what your core idea is about the project, the fundamentals of the project – what the outcomes may be and also why your project works, the purpose of it.

Website / Self-promo

6C2

This is my initial website design.

Web Clinic

PPP 23/11

WEB CLINIC 

Learning Objectives:
6C2
6D2

Soren.works, Joseph lebus, Syddharth - used fabrik, Clairekoster.com, Fanquiowang - makes thumbnails more fun

Context is important rather than consistency through your work in website

Include an about bit? - mini cv on website

Up to you how many projects featured 

Check how website looks on mobile 

Language used to talk about yourself will show who you are. You have to be able to communicate well in every sense. 

Pitching, networking and submissions. 

Project overviews : elevator pitch, short and sweet, if you get it down to a sentence makes a big difference

Choose 1 projects, write a sentence

• what - is the core idea, what’s the project about
• how - what about it is different, how does it work - e.g. app or poster
• why - why does it work

Get those written to a point where they work well together then go back over them and look for repetition. Work on one for yourself and your practice

BRITintimates 

• its a more inclusive lingerie and swimwear brand that provides the support needed giving the woman confidence to feel sexy
• different as other brands who cater for larger sizes often lack the sexiness that is desired.

look at how apple talk about their products 

simon sinek talk 

To find someones email - direct line to the person you want to talk to

hunter.io

use bcc on the email with all ur guesses on it 

Command k to put link in email. Put in mailto: leah.a.ratcliffe 

verbatim - on google searches for word for word search

16 / 11 / 18

GET ONLINE

Website 

Learning Objective: 6C2 6D2

deadline - 29 / 11 / 18  -  3 pm

-  consistent application of personal branding

- a curated selection of your work - doesn’t have to be all of your work

- an engaging bio - compelling case that you are the best person for the job, think of audience and gear it to what they would want 

- include your contact details and relevant socials 

- give your project's context with some intriguing copy

- squarespace, persona.co, readyMag

- Be mindful of photos  that you use

29.11 due at 3 pm - link in estudio - digital submission

research other websites

could use gifs?

Two weeks to get a personal website live

Including; Portfolio, or what suits your practice 

Visioning

6A2

Aim – to write a paragraph of a picture of what your success looks like at a particular point in the future, described with enough detail that you will know when you’ve arrived

Your vision should be inspiring, detailed and a little daunting. You should push yourself and go outside your comfort zone in order to bring you closer to where you want to be.

Rules for your ‘vision’:

-       Set your vision five or ten years in future

-       Start by writing the date

-       Present tense, where you are at that time

-       Professional and Personal – average day, schedule

-       Cover everything that defines success to you

2023, I have a good work life balance making time to see friends whilst working hard alongside an art director of a medium sized studio. Working previously in the advertising industry, looking to broaden my horizon and learn further in other careers. I am also trying to attend creative talks and events around London to keep up my creativity and try to keep in the creative loop.

Outside of work, I am making conscious efforts to visit galleries and seeing friends. I am focusing on making physical work for fun and enjoying the London life.  I am working 5 days a week until 6/7pm, going to the gym as much I can and going to fun places and bars with friends in the evening and at the weekends.