SELF BRANDING STUDIO BRIEF 2 DESIGN

TOP DOGS 

3 unique graphic designers working together to fulfil our clients needs. Looking at each of us as individuals we then picked our dogs -

DINA SCHOFIELD YORKSHIRE TERRIER 

We chose Dina to be a Yorkshire terrier as she is from Burnley which is in the North so she is a Yorkshire lass. 



 LEAH RATCLIFFE (ME) CHIHUAHUA

Kitty and Dina chose me to be a Chihuahua as I am energetic and small. 





KITTY EDWARDS AFGHAN HOUND

Kitty is elegant and trustworthy with long brown hair much like an afghan hound.

This is our first pay off and name idea that we came up with :

I then focused on my designs and what I could produce that would help my group. I wanted to focus on 3 things that were The business card for myself, pen designs and creating a website - which took up most of my time on this project.

For my business card I started looking at innovative ways that people make their business cards different but when I looked at our project as a whole I wanted my business card and the others cards to all link in with the website design so I thought the best thing to do was to keep the designs simple. I looked at designing my own version of myself as a Chihuahua but as sort of feisty and small one. To get the small aspect of the dog I wanted to just make an illustration of its face and to make it look feisty I made the expression look a little angry.



I then used my illustration to make a business card, I repeated my illustration multiple times and make it a bit transparent to get the effect I wanted.

The next thing I did was look into the logo design for my business card and the group in general. I used the tongue idea as I thought it was more playful and had a bit of an edge to it.



Here are a couple of mock up designs I had:




I wanted to incoporate my aspects of this design with Kitty and Dinas designs to create the website :



My 3 pen designs for us as individuals:



Below is some of Kittys and Dinas work :



Here was our presentation:

SELF BRANDING STUDIO BRIEF 2 CONCEPT

For this brief I worked in a group with Kitty and Dina. We decided to take a more playful approach to it and have fun with the brief. In the ideas stage of this when we were looking at each others personalities we played around with the idea of our personalities being represented by a type of dog. We looked individually at our likes, dislikes, favourite things, where we were from, passions, designs and what we wanted to do to get the full idea of each individual and how they wanted to be represented through this brief.

We wanted to brand ourselves as a group of fun and playful young female graphic designs who will do the best they can to help the clients. We all have our individual styles and way to go about graphic design so we thought the best thing to do for us was to make individual business cards and then make other aspects of our business that would tie us together as a whole to make the group a professional design company.

I then looked on Pinterest to see a wide variation of research I gathered to help me in my design process.

DR.ME

I really liked the DR.ME workshop. I found it really engaging and fun to be hands on rather than just computer based. I really loved that we had to work with collage in this brief, they set us this task to create a piece of moving image using 10 stills created by using collage. I found this brief very interesting as we were all given very obscure words. Mine and Hannah's was 'masseuse'. When we first got this word we really didn't know where to go with it. We were contrasting this simple word with the bold and colourful patterns and images. We looked at the earthy and leafy sort of side of being a masseuse and played around with the moving of the leafs and figures on top. Overall I found this workshop particularly helpful as it has shown me how I can incorporate collage into a gif and making it digital.