Elevator pitch

Explain your company

(ONE SENTENCE)
The first task is to effectively and quickly explain your business. You want to be clear, avoid vocabulary that is unique to your particular area of expertise, and make it quick!

Try something like: “I’m a web designer specializing in sites that my clients can manage and update on their own without any knowledge of HTML.”

Make and impression

(ONE SENTENCE – OR LESS)
Next, you’ll want to say something that they will remember after you both get off the figurative elevator. Try to say something that will set you apart from your competition. For example something like: “There are a lot of designers out there who want to have control of your site and charge you every time you make a change, but I’m not like that.”

Call them to action

(ONE SENTENCE)
Now you should put your new-found friend on the spot. Invite them to do something. The likelihood that they will ever act on your conversation is ery low unless you specifically invite them to do so.

A good direction could be something like: “So next time you think about redesigning your web site, give me a call and we’ll create a beautiful site you can update on your own.”

Give them a business card

Lastly, have a business card ready. Make sure your contact information is up-to-date and hand them the card sometime during your call to action.

My example

I'm a creative looking to learn, specialising in research-based work and am adaptable to every situation.

I think differently to most designers having excellent interpersonal and communication skills working alongside a range of people.

If you are free for a coffee I would love to know more about your profession.\

If yes - you go, girl! - be prepared for a lot of questions

If no - Say No problem, if an opportunity comes up, give me a call (and hand them a business card)