Updated Vision

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My vision at the start of the year :

2023, I have a good work-life balance making time to see friends whilst working hard alongside an art director of a medium sized studio. Working previously in the advertising industry, looking to broaden my horizon and learn further in other careers. I am also trying to attend creative talks and events around London to keep up my creativity and try to keep in the creative loop.

I think this is still a vision of mine, however, I want to go to Australia for a year and travel, saying this I know I will only be there for a year maximum. I am going to look for jobs out there, initially in the creative industry. Now also as I know I have an internship for a month at a small studio in London hopefully having this on my CV and the fact that I will then be a graduate will look more professional and be appealing. I am going to look into the roles of Production, Advertising and fashion (aspects as a junior designer maybe or something to do with art direction) as these are all things that I know I enjoy and have a genuine interest in. 

I also think that travelling and learning more things is exactly what I want to do, i love being in new environments (especially sunny ones) where I can learn from a team around me and gain more experience. 

My end goal is to be happy and have a team of creatives around me learning something that interests me. I will also be aiming to be documenting my trip and to note down ideas I have along the way for different projects.

inspiration for this came from Character Building is a fun series of 20 animated GIFs by British illustrator and animator Michael William Lester who created fun gifs from landmarks around the world.

Professional correspondance

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I was lucky enough to be connected to Ryan Hurley who is creative director at Hurley in LA. When I was out there we were chatting and he wanted to read my dissertation as he is doing a lot of new ideas relevent to sustainability. I enquired and suggested that if he wanted to rad my diss I would be more than happy to send it over.

Ryan was super cool and easy to talk to, I will be aiming to try to utilise this contact in my future practice

Manifestio / elevator pitch

Creative focused on developing work with different industries that turns heads.



I want this to be short and sweet. I want a sense of mystery. I think I gained both those things.

I also want it to portray that I don't just have one style, throughout this year I have discovered that I work well under pressure and as a collaborative.

Writing a press release

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From the HAWRAF PPP session, I noticed something about a press release that would help me communicate myself as a professional practitioner.

I think something like this could help my practice as it could help me create a larger narrative around the varied work that I do. An good example I found to help write one said :

Personal Branding crit

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Initial business cards

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feedback was then gathered suggesting to change the dull colour if you want potential clients to notice your buisness cards.

Portfolio further reading

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