It was intersting to learn how they use press as I had previously thought press would lead to new clients however this wasn't the case for Hawraff. Instead, they use it highlight a project and celebrate those involved and add value to their studio. Furthermore it was interesting to read about writing a press release and how to promote your work effectively, as I had previously assumed press releases would be quite lengthy and detailed. However they suggest keep things short and straight to the point in order to grab attention due to the fast nature of the news cycle, you need something short and snappy to stand out.
However it's important to release the amount of exposure Hawraff gets naturally based on the notoriety of the studio.
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